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Human Intelligence is designed for governed access to sensitive people data. Security controls make sure the right people can reach the product, and access controls make sure those people only see the data they’re supposed to.

Authentication

Human Intelligence uses magic link authentication — every sign-in is passwordless. When you enter your email, you’ll receive a one-time link that logs you in. No passwords to manage, reset, or forget. This applies to all users by default. There are no separate SSO configurations to set up.

Role-Based Access

Roles control what a user can do inside Human Intelligence. Each role grants access to a specific set of features.
Roles are about features. A role determines which buttons you see and which pages you can open — not which data appears on those pages.

Data Access

Data visibility is governed by the relationship between roles and categories. Categories are labels attached to metrics, segments, and datasets that control who can see specific data. This separation means you can give someone full feature access to Human Intelligence while still restricting which data they can view. Product access and data visibility are independent controls.
A user can have access to HI but not to compensation metrics. Roles control features; categories control data.